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bath & body Works

TRAINING COACH GUIDE

When new associates join the Bath & Body Works team, they complete a tailored onboarding program consisting of online learning modules, practice time on the sales floor and check ins with a training coach to help them along the way. To make the associate's experience the best it can be, training coaches need to be prepared.

 

The Seasonal Training Coach Guide walks a training coach through everything they need to onboard a new associate. This document used to be 12 pages and in 2018, I redesigned the guide to contain only 2 pages. Simplified, this change saved over $8,000 in printing costs and made it easier on the training coaches to onboard new team members. This was one of my biggest wins with Bath & Body Works! 

bath & bod works black friday pocket selling tool

This educational material was developed to help seasonal Bath & Body Works associates understand the promotions available for customers on Black Friday, as well as assist them in the checkout process with a customer's items. The pocket tool explained the buy 3, get 3 deal and provided fun facts they could use with customers - new associates loved that selling on one of the biggest days of the year was made easy with this handy little pocket tool! 

BYERS AUDI & COLUMBUS CREW SC GAME INVITATION

At Byers Imports, I was our graphic designer, digital marketing maven, photographer and more! I created this invitation to send to our top Audi customers, inviting them to spend an evening with us in the Columbus Crew SC Audi Suite, to watch the Crew take on FC Dallas.

This mailer was sent to over 60 Audi customers - 45 of which showed up at the game to cheer on the Columbus Crew SC. Development of this graphic was completed with the permission of the Columbus Crew SC Marketing team.

 

BYERS PORSCHE DUPONT rEGISTERY ADVERTISEMENt design & photography

Byers Porsche purchases monthly ad spots in the duPont Registry Magazine, a luxury automotive purchasing guide. This magazine is distributed to subscribers in all 50 states and over 54 countries!

 

During my employment with Byers, I overhauled the design of our print ad, and made our layout compliant with Porsche's branding standards. Through following brand standards, communication with Porsche designers and more thoughtful layout and design, I was able to save Byers Porsche $21,000 annually, by avoiding non-compliance design fees.

As a part of creating this monthly advertisement, I also served as the photographer. This meant the awesome job of driving the chosen Porsches from the lot, to the in-house photography studio to snap some photos!

 

BYERS Airport subaru billboard advertisement

Subaru's strength as a car manufacturer is that the have vehicles that appeal to both city dwellers (like the low mpg Legacy) AND people who are more out-there (like the sporty Crosstrek and the versatile Outback). To capitalize on the breadth of the brand, I designed a billboard to capture the fact that Subaru's make 'a vehicle for every lifestyle.'

 

To create this design, I merged a country road with the downtown Columbus skyline, then added our signature

 

mark of an airplane to represent that Byers Subaru is 'by the airport!' I was 22 when this billboard was posted, a huge accomplishment for a recent college grad. Seeing my design in a larger-than-life format was one of my favorite experiences of working at Byers Imports.

 

OSU COLLEGE OF MEDICINE COURSE MARKETING FLYER

In the College of Medicine at Ohio State, there are classes offered which students can choose to take although they're not part of the required curriculum. In order to drive student awareness and sign-ups, I designed a marketing flyer that was posted across campus and sent out via email to all med students at OSU.

 

OHio state medical research poster design

Part of my role in the College of Medicine has been to support our research efforts through enhanced design. I work with faculty and researchers to create better poster layouts and data visualization graphics for their research poster presentations. Below are two examples of research posters I've injected some design into. 

 

bath and body works infographic design

To explain our learning strategies, the available selling tools, or our plan for the year, I often developed various infographical documents that were distributed to leaders in the company. Here are some various examples of my work.

 

email: kkarg24@gmail.com         |      LinkedIn account:  Kay Karg     |     calligraphy instagram:   kayk.designs